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So what is a ‘ Clean Label? ‘

As we look for guidance from our government regulators for clarity in the term ‘clean label’, neither Health Canada nor the USDA provide a clear definition for the reference. In the food processing sector, we hear the request for clean label from retailers as it appears to have evolved through their sales and marketing programs. Without any guidelines, the interpretation is varied and inconsistent. As for consumers, according to Nutrition Business Journal’s Clean Label Report 2015, only 23 percent of consumers surveyed say they have heard the term “clean label”.