For many of us, when we talk about meat, it’s beef and pork that comes to mind. However, chicken is the world’s most popular meat choice – it’s more economical than other meats, provides a variety of menu options (fresh, roasted, barbecued, grilled, breaded, fried), and is good source of high-quality protein (with an average of 24 grams of protein per 3oz portion, including eight essential amino acids). Chicken is low in fat and cholesterol, and it has fewer calories than beef, pork or lamb. Chicken is also more receptive to spices and seasonings that can provide an endless variety of flavour options.