Home About Malabar In the News Order Information Contact
Danisco Starter Cultures
Garlic Extra
Gourmet Liquid Marinades
Herbs & Spices
Ingredients, Additives, Flavours
Meat Processing Supplies
Nu-Tek Salt
Powdered Marinades, Glazes & Rubs
PureLine Seasoning Extracts
Sausage Casings
Seasonings, Meat Formulations
Spice Extractives
Stabiloton – the Natural Antioxidant
Stuffings, Breadings, Batters
Transform Your Deli Counter
Malabar Reference Library

Ordering is Easy!


Malabar Blog
Merchandising Fresh Meat for Better Summer Sales

Posted on July 10, 2014 

pork roulade made with gourmet liquid marindes
Pork Roulade

When a busy mom buys something to BBQ for dinner, or a couple who are planning on entertaining stop by your deli counter, what do you have to offer? The truth is that in the majority of retail outlets, it’s still just fresh meats, and marinades in bottles.

The fact is that everyone is looking for a change from the standard steak/burger/sausage, particularly when entertaining. And there are lots of benefits to taking the time to prepare your meat counter for summer merchandising by creating some simple, but more interesting meals that are ready to BBQ.

beef whirls made with gourmet liquid marinades
Marinades Transform Beef Strips into Simple & Tasty BBQ Dinner

pork chops prepped with marinades for the grill
Pork Chops Ready for the BBQ

A number of years ago a tour of European delis convinced us to bring European quality gourmet liquid marinades to Canada, and to begin teaching Canadian butchers & meat retailers how to create many of the ready-to-cook (RTC) meals that are so popular in Europe.  European ingredients are known for their exceptional quality, flavour and colour and our line of gourmet liquid marinades is formulated for ease of use for Butchers, meat retailers & in food service.

rtc food holland smaller
Ready to Cook Chicken Portion from a Holland Supermarket

From the retailer’s point of view, profits are much higher on the pre-prepped RTC products, and help them make efficient use of stock as it’s rotated.

In fact, statistics show that ready to cook (RTC) meals are increasing popular… Especially true for the BBQ! The sun shines for a few months only & we like to be out in it rather than inside prepping.

In the UK:  Woolworths reports 30 per cent growth in ready-to-cook products for time-poor people over the last year. (2013)

In the US:  CBS This Morning – “Online Companies Deliver Ready to Cook Meals – Feb 14 ‘14


In Canada:  Sobey’s Ready-to-Cook Meat Meals

“We’ve done the prep, you take the glory.”


For more information on the increasing popularity of ‘convenience’, RTC foods, check out a Stats Canada report on their increasing popularity, and the reasons behind it.http://www.ats-sea.agr.gc.ca/inter/5527-eng.htm

Well merchandised meats can be easy to create, make consumers happy, and keep them coming back for more, all the while generating improved profits. So, transform your deli counter into a profitable, ready-to-cook meal selection. Why not give it a try?

To read more about our European Tour:http://www.malabarsuperspice.com/news/TheMainIngredient_Malabar_1205.pdf

For recipes to help create your new & improved summer meat counter, click here:http://www.malabarsuperspice.com/GourmetLiquidMarinades-Recipes.htm

Marinade Pesto Genovese 405_opt
Ready to Use Marinade – Pesto Genovese

In This Section
Malabar In The News
Malabar Blog : Recent Posts
New Investors to Help Position Malabar Super Spice Company for Strategic Growth
Smells like Garlic Prices are on the Rise
Malabar Super Spice wins OIMP Associate Member Recognition Award
Goin’ Hog Wild!
Harvest Seasons for Key Spices
Beckwith Butchers Serves up Big Effort for Fort McMurray!
Consumer Trends – The Influence of Millennials and Baby Boomers
A Gut Feeling
Processor Profile: Bright Cheese & Butter
Saturated Fats, Carbs & Your Heart: Will the REAL Culprit Please Stand Up?
Meat is Good for Your Heart? In A Word: YES!
Fresh News About Nitrites & Health
Processor Spotlight: Sunshine Pickles
Merchandising Fresh Meat for Better Summer Sales

Press Releases
The Main Ingredient
Articles by Date
Articles by Feature



“Malabar provides me with the best quality spices at a very competitive price. Compared to the competition, Malabar saves me 30–40% on every order I place.”

Dan Zielke
B&D Meats,
Weyburn SK




     Co-Supplier Directory / Privacy Statement / ©2017 Malabar Super Spice Co. Ltd. – 459 Enfield Road, Burlington, ON L7T 2X5      Linked-In