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Malabar Blog
Merchandising Fresh Meat for Better Summer Sales


Posted on July 10, 2014 

pork roulade made with gourmet liquid marindes
Pork Roulade

When a busy mom buys something to BBQ for dinner, or a couple who are planning on entertaining stop by your deli counter, what do you have to offer? The truth is that in the majority of retail outlets, it’s still just fresh meats, and marinades in bottles.

The fact is that everyone is looking for a change from the standard steak/burger/sausage, particularly when entertaining. And there are lots of benefits to taking the time to prepare your meat counter for summer merchandising by creating some simple, but more interesting meals that are ready to BBQ.

beef whirls made with gourmet liquid marinades
Marinades Transform Beef Strips into Simple & Tasty BBQ Dinner

pork chops prepped with marinades for the grill
Pork Chops Ready for the BBQ

A number of years ago a tour of European delis convinced us to bring European quality gourmet liquid marinades to Canada, and to begin teaching Canadian butchers & meat retailers how to create many of the ready-to-cook (RTC) meals that are so popular in Europe.  European ingredients are known for their exceptional quality, flavour and colour and our line of gourmet liquid marinades is formulated for ease of use for Butchers, meat retailers & in food service.

rtc food holland smaller
Ready to Cook Chicken Portion from a Holland Supermarket

From the retailer’s point of view, profits are much higher on the pre-prepped RTC products, and help them make efficient use of stock as it’s rotated.

In fact, statistics show that ready to cook (RTC) meals are increasing popular… Especially true for the BBQ! The sun shines for a few months only & we like to be out in it rather than inside prepping.

In the UK:  Woolworths reports 30 per cent growth in ready-to-cook products for time-poor people over the last year. (2013)

In the US:  CBS This Morning – “Online Companies Deliver Ready to Cook Meals – Feb 14 ‘14

http://www.youtube.com/watch?v=hkK71eGp3ts

In Canada:  Sobey’s Ready-to-Cook Meat Meals

“We’ve done the prep, you take the glory.”

www.sobeys.com/en/products/ready-to-cook-meat-meals

For more information on the increasing popularity of ‘convenience’, RTC foods, check out a Stats Canada report on their increasing popularity, and the reasons behind it.http://www.ats-sea.agr.gc.ca/inter/5527-eng.htm

Well merchandised meats can be easy to create, make consumers happy, and keep them coming back for more, all the while generating improved profits. So, transform your deli counter into a profitable, ready-to-cook meal selection. Why not give it a try?

To read more about our European Tour:http://www.malabarsuperspice.com/news/TheMainIngredient_Malabar_1205.pdf

For recipes to help create your new & improved summer meat counter, click here:http://www.malabarsuperspice.com/GourmetLiquidMarinades-Recipes.htm

Marinade Pesto Genovese 405_opt
Ready to Use Marinade – Pesto Genovese

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“Malabar provides me with the best quality spices at a very competitive price. Compared to the competition, Malabar saves me 30–40% on every order I place.”

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B&D Meats,
Weyburn SK

 

 

 

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